Behind the Scenes of Our Latest Video Production: Creating a Product Commercial for a Heated Stone Massage Case

During our internship at the studio, we recently had the opportunity to observe and assist in a fascinating video production project: the creation of a commercial for a product designed to gently heat massage stones. These stones are then used for relaxing, therapeutic body treatments. Being part of this process allowed us to experience professional media production from a completely new perspective and gain valuable insight into the careful planning and execution that goes into a high-quality advertisement

From the moment we arrived on set, we were introduced to the core idea of the project. The producer walked us through a detailed storyboard – a pinboard that illustrated each stage of the commercial. This included a clear breakdown of the product’s usage steps, which would be captured as individual clips to ensure an accurate and visually appealing representation in the final video. Seeing the entire production mapped out like this helped us understand the workflow and the importance of structure and precision in commercial filmmaking.

The product itself has a simple but effective process: first, the stones are heated inside the case; next, an oil is applied to the body of the person receiving the treatment; finally, the warm stones are used to massage the body, creating a soothing and calming experience. Each of these steps was filmed separately, with close attention paid to detail, lighting, and the natural interaction between the model and the product. We watched as the model demonstrated the product in different environments to showcase its versatility and real-life application.

What impressed us most was how many people and skills are required to bring a single commercial to life. The backstage crew consisted of a producer who oversaw the entire project, a lighting technician who created the perfect visual atmosphere, and a backstage and production photographer capturing behind-the-scenes moments. Additionally, an assistant and a makeup artist were present to ensure everything ran smoothly — from maintaining continuity on set to taking care of the model’s appearance throughout the shoot. Everyone worked together with impressive coordination, always focused on meeting the expectations and requirements of the client.

One of the highlights for us was watching the producer explain the creative decisions behind each shot. His passion and experience were clearly reflected in the way he guided the team and refined every detail. At the end of the production, he was interviewed about the concept and the process behind the video, giving us even deeper insight into the strategic thinking involved in advertising.

As interns, being able to witness all these different aspects of the production gave us a much better understanding of how a professional commercial is made. It was inspiring to see how ideas on paper transform into polished visual content through teamwork, creativity, and technical expertise. This project has not only expanded our knowledge but also strengthened our interest in media production and the creative industry as a whole.